| Marketing Management 2001 |
| Title | Subject | Authors |
|---|
| B2B branding: avoiding the pitfalls.(business-to-business) | Business, general | Morrison, Daniel P. |
| Branding and Your CRM Strategy.(customer relationship management) | Business, general | Crosby, Lawrence A., Johnson, Sheree L. |
| Connecting customer loyalty to financial results. | Business, general | Fredericks, Joan O., Hurd, Ronald R., Salter, James M., II |
| Designing Service Performances: Firms can learn the art of service design from theater companies. | Business, general | Stuart, F. Ian, Tax, Stephen S. |
| Employees as customers?(using the customer service model for human resources management) | Business, general | Cardy, Robert L. |
| Five fatal flaws of innovation metrics. | Business, general | Kuczmarski, Thomas D. |
| Getting to the heart of the brand. | Business, general | Schultz, Don E. |
| High performance marketing.(Cover Story) | Business, general | Sheth, Jagdish N., Sisodia, Rajendra S. |
| High performance marketing in the CRM era.(customer relationship management) | Business, general | Crosby, Lawrence A., Johnson, Sheree L. |
| High stakes for high-tech firings and hirings. | Business, general | Garay, Erica B. |
| Listening to the voice of the market.(CEOs should get away from numbers and into the marketplace)(Column) | Business, general | Lusch, Robert F. |
| Outsourcing service activities. | Business, general | Kotabe, Masaaki, Murray, Janet Y. |
| Overcoming exporting barriers to Mexico. | Business, general | Hise, Richard T. |
| Pricing practices that endanger profits.(includes related articles) | Business, general | Monroe, Kent B., Cox, Jennifer L. |
| Save America's dying brands.(includes related article) | Business, general | Clancy, Kevin J. |
| Self-service technologies: what do customers expect? | Business, general | Bitner, Mary Jo |
| Southwest Airlines: how internal marketing pilots success. | Business, general | Czaplewski, Andrew J., Ferguson, Jeffery M., Milliman, John F. |
| The core of integration is the brand. | Business, general | Schultz, Don E. |
| The Cow That Roared: A memorable ad campaign helped turn Chick-fil-A into a major player in the quick-serve restaurant business. | Business, general | Higgins, Kevin T. |
| The customer-value gap. | Business, general | Wyner, Gordon A. |
| The democratization of data.(customer information) | Business, general | Crosby, Lawrence A., Johnson, Sheree L. |
| The new and improved customer. | Business, general | Wyner, Gordon A. |
| The promise of XML.(extensible markup language) | Business, general | Oliva, Ralph A. |
| The ultimate buzz: the role of "inside-out" marketing.(when employees are informed about their company's products)(Column) | Business, general | Schroer, James C. |
| What does marketing success look like?(Cover Story) | Business, general | Ambler, Tim |
| What drives customer equity? | Business, general | Zeithaml, Valarie A., Rust, Roland T., Lemon, Katherine N. |
| When 360 Degrees Is Not Enough: Even capturing all points of customer contact misses some critical dimensions.(customer relationship management) | Business, general | Wyner, Gordon A. |
| When is famous not?(trademark and brand identity) | Business, general | Carr, Chris A., Tietje, Brian C. |
| Where should the next marketing dollar go? | Business, general | Rust, Roland T., Lemon, Katherine N., Zeithami, Valarie A. |
| You snooze, you lose.(electronic business) | Business, general | Oliva, Ralph A. |
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