Free Swedish daily is the new face in the underground

Article Abstract:

Swedish newspaper 'Metro' which was launched in February 1995 and distributed free of charge has been making profits from immigrants, young people and other groups who are tired of traditional newspapers. 'Metro' provides headlines which are written and edited conservatively and news are presented in a condensed and efficient manner. The newspaper is produced by a limited staff with the help of freelance writers and news agencies.

Marketing, Periodicals, Stockholm, Sweden (City), Metro (Newspaper)

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Swift and Franklin make Metro an easy read

Article Abstract:

Gerard Unger's Swift and Franklin Gothic are the typeface designs that make Swedish newspaper 'Metro' readable. Swift's stroke thickness and large serifs that give a strong horizontal emphasis and the way meeting points between round and straight elements in the letters are presented make the newspaper easy to read. The design of the newspaper manifests its objective, that is to provide readers with an easy access to more stories.

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A new Sun rises in Quebec City

Article Abstract:

Designing a newspaper nameplate is a difficult task especially when art is being considered in redesigning the header. It is also important to know the history of a newspaper since its founding and preserving the original source of inspiration used in the design should be considered when making any changes. Quebec City's newspaper 'La Soleil' is an example where typographical balance in the nameplate should be properly fixed.

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