A new Leo Burnett acquisition will bestow on the agency company that T-word cachet

Article Abstract:

The Leo Burnett Co., the world's 13th-largest agency company with billings of $6 billion, will acquire TFA Communications LLC as part of a strategy to enter the expanding field of business-to-business technology marketing. TFA, which had billings of $68 million last year, will operate under the name of TFA/Leo Burnett technology as a separate business unit of Burnett. The new company will continue to provide services for business-to-business clients in the areas of direct marketing, advertising, public relations and Internet marketing.

Comment:

Acquires TFA Communications LLC in its strategy to enter the business-to-business technology marketing arena

Asset sales & divestitures, Acquisitions & mergers, Process, Physical Distribution, and Logistics Consulting Services, Agency Formation/Mergers, Marketing Consulting Services, Business to Business, Leo Burnett Company Inc., TFA Communications LLC

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Ammirati Puris Lintas stakes its claim to cyberspace with a new unit, APL Digital

Article Abstract:

Ammirati Puris Lintas, which is owned by Interpublic Group, is creating a new division which will specialize in interactive marketing on the Internet. The new division, APL Digital, which already has 140 employees that operate from office in London, Hong Kong, Sydney and New York, will open up additional offices this year in other cities. APL currently has major clients, such as Compaq Computer Corp. and Iridium LLC, contribute to APL's estimated billings of $20 to $30 million and projected revenues of $10 million.

Comment:

Ammirati Puris Lintas will form new division, APL Digital, that will specialize in interactive marketing on the Internet

Organizational history, Positioning, Ammirati Puris Lintas Inc., APL Digital

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Despite Wall Street's problems, many on Madison Avenue are upbeat about consumers

Article Abstract:

Advertising industry executives are warily watching consumer spending trends following the economic uncertainty that has been triggered by the recent turmoil of the American stock market. But advertising industry analysts, who have predicted that the market will stabilize and not have a major impact on advertising accounts, believe that the shaky market will create new advertising opportunities. Media industry analysts have not seen any signs of decline related to the fluctuating stock market.

Comment:

Advertising industry executives watching consumer spending trends during economic uncertainty and stock market flucuations

Forecasts, trends, outlooks

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