ADIDAS AMERICAN STYLE

Article Abstract:

Having Adidas as one of its major accounts, Leagas Delaney, a London-based advertising firm, has adopted strategies that are slightly distinct from those practiced in Europe. At its San Francisco office under direction of American executives, Leagas this year is backed by $60 million in media spending, compared to $15 million in 1997 for Adidas ads. Adidas saw a rise by 85 percent in American sales in 1998.

Germany, Marketing procedures, Other Footwear Manufacturing, Executive changes & profiles, Athletic Footwear ex Canvas, Footwear, except rubber, not elsewhere classified, Agency Planning/Goals, Officials and employees, Advertising, Athletic shoes, Sporting goods industry, Leagas Delaney Group Ltd., Adidas America Inc.

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Shops React to 4A's Client Poll

Article Abstract:

American Association of Advertising Agencies released proposals to aid relationships between clients and agencies. Agencies had mixed responses to proposals, from supportive to skeptical.

Forecasts, trends, outlooks, Marketing/Advertising Methods, New York, Reports

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