Diagnosing means-end structures to determine the degree of potential marketing program standardization

Article Abstract:

Consumers of clothing from Austria, Germany, and Italy were subjected to laddering interviews and a means-end approach in order to assess relations between cognitive structures of customers of different nationalities. An intensive analysis of cognitive processes involved in shaping consumer preferences was seen as an effective means of assessing the possibilities of marketing program standardization. Results confirm the method's suitability in establishing product standardization, pricing, and promotion in the three countries.

Consumer Behavior, Psychological aspects, Standards, Marketing research, Market research, Customer relations

---

Effects of technological hierarchy on brand extension evaluations

Article Abstract:

The level of technological extension associated with a particular product has been found to create a substantial impact on its marketability. Stimulus results derived from an analysis involving business students in northeastern universities suggest that products which belong to a higher technological hierarchy tend to be judged more favorably than those which are at a lower extension level. It was further shown that extending a particular product to a higher technological level creates a positive impact on consumer evaluation.

Product Development, Economic aspects, Technological innovations, Brand name products, Brand names

---

Counterfeit purchase intentions: role of lawfulness attitudes and product traits as determinants

Article Abstract:

Consumers' intentions and motivations in purchasing counterfeit products are analyzed. Results show that purchase decision is spurred by consumer pragmatism and risk aversion. Consumers are likely to buy low investment-at-risk counterfeit products. However, retailer condition influences consumers' willingness to purchase high investment-at-risk products.

Product counterfeiting

Similar abstracts:

• Abstracts: Early career outcomes of graduate employees: the effect of mentoring and ingratiation. Psychological contract breach in a Chinese context: an integrative approach
• Abstracts: Leveraging on systemic learning to manage the early phases of production innovation projects. Singapore's transition to innovation- based economic growt: infrastructure, institutions and government's role
• Abstracts: Unaquainted influencers: when strangers interact in the retail setting. Ritual and relationships: interpersonal influences on shared consumption
• Abstracts: The renewal agenda: sustainable development for organisations. Taking M. Scott Peck's community building into organisations
• Abstracts: Information technology and accelerated science: the case of the Pentium flaw. Building a world-class alliance: The Universal Card - TSYS case

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.