Does your business get a good reception?

Article Abstract:

Companies likely to be successful in the new economy are those that are able to foster networks of links with suppliers, customers, investors and partners. It will be necessary to establish multi-layered human networks alongside physical networks.

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3M re-invents its customer relationships

Article Abstract:

Developments in customer relationship management (CRM) are discussed. The steps made by 3M to initiate a CRM system which integrates knowledge of its customers in a single database accessible to all of the company's divisions are described.

Methods, Marketing, Selling, 3M Australia Proprietary Ltd.

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Customer trouble

Article Abstract:

Issues are presented concerning the importance of good customer relations management and the retention of existing customers. The service offered to good customers and the weeding out of unprofitable customers are discussed.

Services, Profit, Profits, Business enterprises, Customer service

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