Exploring the linkage between Internal Marketing, Relationship Marketing and Service Quality: A case study of a consulting organization

Article Abstract:

Some exploratory research, forming a case study of a medium sized UK consultancy group who provide project management, quality surveying and contractual advice to the construction and process engineering industries is presented. The research investigates the impact of Internal Marketing on Service Quality, perceived among employees from within the firm.

Quality Control Management, Marketing Management, Administration of Marketing, Quality control, Comparative analysis

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Analyzing service quality: The case of a US military club

Article Abstract:

The literature is scant in the area of services affecting internal customers at military bases. As a response, a research investigation was undertaken to help fill this gap and help provide practical solutions for improving service provision at this particular overseas military base's recreational club.

National Security, Military Bases, Models, Case studies, Total quality management

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Analysing service quality: the case of post-graduate Chinese students

Article Abstract:

The impact of quality of higher education on the quality of service of post-graduate Chinese students in the United Kingdom is discussed.

Public affairs, Ethics, Graduate students, Curricula, Ethical aspects, Education, Higher, Higher education, Chinese students

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