Hey, big spenders - Australia's top advertisers dig much deeper

Article Abstract:

Australia's packaged good companies increased their advertising budgets during 1997, the first time an increase has occurred during the 1990s. In some cases, the increase was caused by new products but most packaged good companies just decided to change their advertising investment strategies. A list of the top 50 advertisers for 1997 showed that 25 companies increased their advertising budgets by 2% to 110% between 1996 and 1997, four companies showed no change in their advertising budgets for the period and 12 companies decreased their advertising budgets.

Advertising Management, Statistics, Advertising, Marketing management, Consumer goods industry

---

Gourmet grub leads the way for Australia's pampered pooches

Article Abstract:

Single-serve pet food is the new innovation for processed pet food in Australia. Uncle Ben's introduced a single-serve cat food product in 1996, Nestle introduced a single-serve cat food product in 1992 and Uncle Ben's introduced a single-serve dog food in 1995. Retailers enjoy selling these products because of the money spent by consumers.

Grain Mill Products, Pet Food, Animal Food Manufacturing, Marketing, Pet supplies industry

---

Similar abstracts:

• Abstracts: Recreation industry. Advertising industry. Insurance (property/casualty)
• Abstracts: Ireland leads by example. Industry unites to push local wireless research. Time for project control
• Abstracts: No boom, but advertisers still have some bounce. Fading denim. High hopes in toyland
• Abstracts: The spending squeeze: last year, the big advertisers were wary, but now they are ready to splash out. part 2 Esprit cuts a new figure
• Abstracts: Brand power: the first survey of brand value in Australia has produced some surprising results. Rice-power boost for biscuit maker

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.