Influencing doctor's orders; ads help sales of prescription drugs, but at what cost?

Article Abstract:

There have been some firsts in drug advertising that may be driving the cost of drugs up higher and wasting the time of doctors, patients, and health or drug plans. Since the FDA began allowing drug advertising on television there have been a variety of ad techniques used which prompt patients to ask their doctors for these drugs. If patients' self-diagnoses are off target, doctors must explain why they won't prescribe what is being requested. Drug dispensers or plan providers are also spending time and energy on the issue, time that didn't used to be allotted for such activity. Now the FDA will review the practice to determine whether the agency needs to rescind or restrict its 1997 decision.

Drugs & Pharmaceuticals, Pharmaceutical and Medicine Manufacturing, Television, Drugs, Marketing/Advertising Methods, Regulation/Ethics, Evaluation, Pharmaceutical industry, Marketing, Advertising, Abstract, United States. Food and Drug Administration

---

Coming of age in Palo Alto; Anthropologists find a niche studying consumers for companies in Silicon Valley

Article Abstract:

The high technology industry is taking its marketing research one step further by employing credentialed anthropologists to study consumers in their home environments. Companies utilize the anthropological studies to develop new products and services

Research and Development in the Social Sciences and Humanities, Anthropology, Anthropologists, Research, Usage, Innovations, High technology industry, Forecasts and trends, Industry trend, Marketing research, Market research, Anthropological research

---

Similar abstracts:

• Abstracts: Leveraging on systemic learning to manage the early phases of production innovation projects. Singapore's transition to innovation- based economic growt: infrastructure, institutions and government's role
• Abstracts: How project leaders can overcome the crisis of silence. Strategic thinking at the top
• Abstracts: The grocer's gamble. Ateco works on a mixture of Japanese innovation, French style and Italian bravado. Taubmans, 'with imagination', tries to paint its way out of a corner
• Abstracts: Loyalty: subversive doctrine? Do crowding and prestige explain why organizations collaborate? Stretch targets: what makes them effective?
• Abstracts: Excellence in action. Leadership for product development: a business excellence approach. Business excellence through a robust development process for innovative products

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.