It's beginning to smell (and sound) a lot like Christmas: The interactive effects of ambient scent and music in a retail setting

Article Abstract:

The joint effects of ambient scent and music on consumers' evaluation of a store, its environment and offered merchandise during Christmas holiday season are explored. The results show that the effects of adding ambient Christmas scent are moderated by the nature of the background music, where the consumers' evaluations are more favorable when the Christmas scent is in the presence of Christmas music, but not so favorable in the presence of non-Christmas music.

United States, Management dynamics, Advertising, Advertising and Related Services, Consumer Advertising, Methods, Analysis, Management, Company business management, Christmas business, Consumer behaviour

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Irritating aspects of the shopping environment

Article Abstract:

Research is presented concerning the importance of avoiding irritating retail atmospherics. A study of irritants perceived by 281 shoppers is discussed. The results are greatly affected by the age and gender of the shoppers.

Consumer preferences

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The effects of music in a retail setting on real and perceived shopping times

Article Abstract:

Research is presented concerning the behavior of consumers with the variation of background music in the store. Familiar music resulted in shorter shopping time whereas unfamiliar music resulted in longer shopping times.

Usage, Music

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