Multimedia ad packages may be offered

Article Abstract:

Media planners are looking at the formation of AOL Time Warner as a new opportunity for creating ad campaigns. The idea is to design campaigns for the Internet, print sources and other platforms. Some ad people don't like bundle advertising and, as yet, AOL and Time Warner have not disclosed the ad plans.

Multimedia industry, AOL Time Warner Inc.

---

Omnicom starts late with ethnic agency

Article Abstract:

Omnicom Group has noticed the competition and finally opened their own advertising agency reaching African-American, Asian-American and Hispanic consumers, Footsteps. Verdia Johnson will be president and Alvin Gay will be general manager and they plan to partner with clients and agencies of Omnicom.

Agencies, Planning, Mergers, acquisitions and divestments, Appointments, resignations and dismissals, Johnson, Verdia, Gay, Alvin, Omnicom Group Inc., Footsteps, OMC

---

Technology promotes offers in a (v) Flash

Article Abstract:

ValueFlash.com is marketing vFlash, an icon that will offer consumers new products, marketing updates and other news via a small window that pops up on the computer screen. Blockbuster plans to mail out CDs with video promotion and the downloadable vFlash. NBC will be sending out a music compact disk with concerts tracks and the vFlash icon. Marketers think the permission-based gadget will be popular with tech-savvy consumers, then spread to the populice.

On-Line Information Services, Videotex & Teletext, Telegraph & other communications, New Electronic Marketing, Product development, Online services, Internet services, Market trend/market analysis, ValueFlash.com

Similar abstracts:

• Abstracts: Oracle, Sun open a new line of attack on Microsoft with licensing agreement. Fall release is seen for new linux operating system
• Abstracts: This digital combo starts with organizer and adds a cell phone
• Abstracts: Forecasting in a dynamic environment: how to deal with jumps and spikes in data. Key ingredients of successful performance metrics in the supply chain
• Abstracts: The forecasting community in the 21st century: some thoughts and observations. Consensus forecasts: domestic outlook
• Abstracts: Winter in America, cool in Australia: as the U.S. economic outlook worsens, Australia, with a bit of luck, seems well placed to keep growing

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.