Time-based management of the new product development process

Article Abstract:

The specific phases of the innovation process are given focus to resolve the problem of compressing new product development. The varied methods of accelerating new product development are also evaluated. These methods were determined through data gathered from 31 high-technology firms. A significant finding in the study was that only a few of the sampled firms engaged a specific method across multiple phases of the product development process. This implied that most of the firms used staggered approaches to hasten the traditional 'relay-race' approach.

Computer and Office Equipment, Communications Equipment, Computer and Data Processing Services, Electronic Components and Accessories, Surgical and medical instruments, Dental equipment and supplies, Analysis, High technology industry, Product management

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A survey of major approaches for accelerating new product development

Article Abstract:

Five ways to accelerate new product development were identified. An analysis of new product development processes in companies that successfully turn out new products within short time spans shows that simplification, elimination of delays, elimination of unnecessary steps, hastening operations and duplicating or paralleling effective processes and project phases will lessen the time spent in developing new products. While the implementation of these steps may cause stress in any organization, the results will be worth it.

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Japanese and British companies compared: contributing factors to success and failure in NPD

Article Abstract:

Japanese and British corporations operating in the United Kingdom were surveyed to determine whether the Japanese corporations were more successful in developing new products. Results show that there was little difference in product launching success. However, Japanese corporations paid more attention to consumers' needs, quality, reliability of products and pricing. British corporations, on the other hand, had a tendency to be careless in developing new products because of over-enthusiasm.

United Kingdom, Japan, Corporations, Corporations, British, Corporations, Japanese

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