Using a product/service evaluation frame: an experiment on the economic equivalence of product versus service alternatives for message retrieval systems

Article Abstract:

Mental accounting appears to be conducted by consumers to determine whether the two products in the same category are economically equivalent options. More positive results are found in evaluations for a service priced on a monthly basis than for evaluations for a product priced as a lump sum payment. Moreover, evaluations for a product priced as a lump sum payment are found to be more positive as compared for evaluations for a service priced on a monthly basis accumulated over the five-year useful life.

Models, Marketing, Products, Services industry, Service industries, Evaluation

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Investigating the antecedents and outcomes of customer firm transaction cost savings in a supply chain relationship

Article Abstract:

Organizational procurement is an area that has great cost saving potential and a study was conducted to assess the effect of a vendor's order management cycle performance and trust on a firm's transaction costs that in turn affect customer satisfaction and future purchase decisions. The results offer managers practical insight into ways of securing a competitive advantage.

Market Targeting & Approach, Market strategy

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Behavioral outcomes from online auctions: Reserve price, reserve disclosure, and initial bidding influences in the decision process

Article Abstract:

A conceptual model of the online auction consumer decision process is presented and some of the model relationships are tested by using an experimental design. The research contributes in synthesizing the developed theories underlying traditional 'in person' auctions, with the emerging and rapidly growing medium of online auctions.

Consumer preferences, Online auctions, Online auction

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