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Business, international

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A new chapter: NABS looks within to see how it can adapt to the changing needs of an ever-evolving industry

Article Abstract:

The National Advertising Benevolent Society (NABS) is launching a new look to emphasize the many ways that the organization can assist regardless of a personEs employment status. The NABS explains that they are a proactive and positive resource to people and not just a place of last resort.

Author: Fenton, Mike
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Services information, Services, Charities, National Advertising Benevolent Society

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Telemarketing to a tough customer

Article Abstract:

Meloche Monnex Inc. won an award, acknowledging its marketing excellence in direct marketing at the Direct Marketing Association's International ECHO Awards. Meloche used direct mail, followed by a telephone campaign to well-educated, upscale clients.

Author: Roussin, Marc
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Insurance industry, Achievements and awards, Direct Marketing Association, Meloche Monnex

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Subjects list: Canada, Marketing, Company marketing practices
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