A star in China

Article Abstract:

The audience of Star TV is small but well formed, with just more than 7% of adults in the 12 Chinese cities measured viewed a channel of Star TV in the last seven days, according to an independent research dubbed the China Marketing and Media Study (CMMS). In addition, the survey revealed that Phoenix is the most viewed channel in Star TV, with 60% tuning in over the past seven days. With 13% tuning, Channel V is the least watched Star TV channel, the survey says. The yearly CMMS survey covered 12 most important cities in China, with a sample of Chinese adults, aged 15 years old to 59 years old, numbering 50,000.

China, Public affairs, Demographics, Star TV Inc.

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TV grits its teeth

Article Abstract:

Television broadcasters are experiencing difficulties in Germany. Advertisers are reducing investments in child-oriented advertising due to falling birth rates and the recession. Zenith Media chief executive officer Joachim Schutz noted that children-oriented broadcasting is not profitable. Schutz believes that other small channels like Nickelodeon will eventually fall. The market is quite competitive since the average German household can view over 30 channels. Still, Germany is the biggest television market at the moment.

Germany, Marketing procedures, Media Planning/Goals, Nickelodeon

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