ATCO adopts energetic rebranding

Article Abstract:

ATCO Group has launched a C$3.6-million branding campaign in connection with the deregulation of the natural gas and electricity markets in Alberta, Canada. Each of the utility and manufacturing powerhouse's 11 diverse companies will be placed under the ATCO brand name. A comprehensive, nine-week multi-media campaign will be launched across Alberta to support the branding program.

Canada, Utilities, Electric & Gas Utilities, Electric utilities, Gas utilities, ATCO Group

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Go east, young airline

Article Abstract:

The marketing campaigns and strategies adopted by Calgary's WestJet airlines' marketers to re-build its brand image and increase the airlines' popularity among its customers are discussed. The campaigns along with more frequent flights have significantly increased its market share.

Market share, Marketing, Company marketing practices, Company market share

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Taking ownership

Article Abstract:

The appointment of Bob Cummings as new vice president of WestJet Airlines Ltd. marketing division is discussed.

Executive changes & profiles, Officials and employees, Appointments, resignations and dismissals, Cummings, Bob

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