AUSTRIA: TRENDS IN DRINKS MARKET

Article Abstract:

In 1998 Austrians drank 75 litres of mineral water on average, up 8 litres from ten years earlier. The market amounted to 602mn litres, of which Romerquelle accounted for 160mn litres worth Sch 445mn and Voslauer 120mn litres (100mn l in 1997). In 1999 Romerquelle expects a 5% increase in sales, while Voslauer anticipates double-digit growth in turnover. Hot weather in Austria has boosted the sales of mineral water, fruit juice and mixed mineral water/fruit juice drinks, while beer is less popular. Beer sales are the highest at temperatures of 23-27 degrees Celsius. According to Spar, iced tea is not selling as well as in the past, while the fruit juice producer Rauch reports a slight increase in iced tea sales. Spar reports that since the introduction of the lower drunken driving limit, sales of alcoholic drinks in the retail trade have increased, as alcohol consumption is moving from bars and restaurants to homes. This applies especially to wine.

Forecasts, trends, outlooks, Sales & consumption, Processed Tea, Coffee and Tea Manufacturing, Wine & Brandy, Wineries, Tea (Beverage)

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AUSTRIA: BBAG EXPECTS CONTINUED GROWTH

Article Abstract:

Austria's biggest drinks group, Linz-based Osterreichische Braubeteiligungs-AG (BBAG) expects a double-digit increase in turnover and profits in 2001. The sales of non-alcoholic beverages are forecast to grow at double-digit rates in volume terms. In 2000 group turnover grew 9% to EUR 922mn and earnings before interest and taxes rose from EUR 65.8mn to EUR 66.45mn. Drink sales increased 7.6% in volume. Beer sales rose from 9.7mn hl to 10.4mn hl and those of non-alcoholic beverages from 1.9mn hl to 2.1mn hl. While the sales of beer in Austria declined 0.9%, those in Hungary grew 9.7% and Romania 7.6%. The fruit juice producer Pago recorded a 21.3% increase in turnover. Mineral water sales grew 8.2%.

Beverages, Beverage Manufacturing, Bottled and canned soft drinks, Canned fruits and vegetables, Pago AG

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AUSTRIA: BBAG EXPECTS STRONG GROWTH

Article Abstract:

Austria's biggest beverage group, Osterreichische Braubeteiligungs-AG (BBAG) expects a double-digit increase in sales and profits in year 2001. In year 2000 the company saw a 10.8% increase in turnover to EUR 937mn, while the Austrian beer market declined by 2.5% to 4.88mn hl. BBAG's beer sales reached 13mn hl, and there was a steep increase in turnover from non-alcoholic beverages. Due to one-off factors such as the acquisition of Krolewskie brewery in Poland, earnings before interest and taxes fell 23.3% to EUR 50.5mn.

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