A&P Group's fresh mission

Article Abstract:

Great Atlantic and Pacific Company of Canada's (A and P) 'Fresh Obsessed' TV advertising campaign is not just about a catchy new slogan but is also a corporate mission statement, according to Pres Bill McEwan. He adds that 'Fresh Obsessed' is not just another campaign but is linked to a movement sweeping the entire organization. George Condon, editor of 'Canadian Grocer,' agrees with A and P's strategy, noting that the fresh departments of supermarkets have attracted the most attention from consumers.

Supermarkets and Other Grocery (except Convenience) Stores, Supermarket Chains, Great Atlantic and Pacific Company Inc.

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Clutter out of bounds

Article Abstract:

Right from uniforms, equipment and fields, to posts and crossbars of nets, advertisements are increasingly cluttering professional sportsE fields. Only the combined protests of the fans can prevent this clutter.

Forecasts, trends, outlooks, Advertising Activity, Advertising, not elsewhere classified, Other Services Related to Advertising, Sports Teams and Clubs, Sports clubs, managers, & promoters, Sports Marketing Services, Professional Sports, Analysis, Evaluation, Forecasts and trends, Advertising, Market trend/market analysis, Sports marketing

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