Preview of Latin American survey points way for 1986

Article Abstract:

The Latin American Readership Survey (LARS) represents an effort to provide the members of the International Advertising Association with information on the demographic aspects for ad reading by the indigenous and regional populations of Caracas, Buenos Aires, Sao Paulo, and Mexico City. Venezuelans can be expected to consume relatively large quantities of Scotch. LARS will identify similarities and differences in product usage that will provide information to advertisers on lucrative markets.

Demographic aspects, Central America, Latin America, Reading

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Videotape ads are common throughout Middle East

Article Abstract:

Video recordings are a crucial component to the effective media mix for any Middle Eastern country. Roughly 82 percent of U.A.E. households, about 78 percent of households in Saudi Arabia, and 71 percent of the households in Kuwait own video cassette recorders. Of VCRs in Arab households, 86 percent are used between three and seven times per week.

Planning, Usage, Middle East, Advertising, Video tape recorders and recording, Videocassette recorders, Videotape recording, Video recordings

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