Airline ads aimed at Asia

Article Abstract:

The Asian travel industry is booming. Fifteen airlines now serve Asia, more quality hotels are being built, and business publications are proliferating and profiting from the travel boom. Marketing research has identified print ads (particularly in newspapers) to be an effective way to reach Asian business travelers. Soft-sell print ads are the most effective. Various advertising campaigns are analyzed, including promotions by Japan Air Lines, Singapore Airlines, Northwest Orient, and United Airlines.

United States, Analysis, Airlines, Travel industry, Asia, Advertising campaigns

---

What's happening in Germany

Article Abstract:

The use of all types of advertising rose 5.7 percent in 1984 for the West German market. The use of consumer-magazine advertising went up 8.1 percent, partly due to the rise in corporate advertising. Inexpensive women's periodicals are now more popular with advertisers. The market penetration made by some West German magazines is examined.

Germany, Mass media industry, West Germany, Germany, West

---

Similar abstracts:

• Abstracts: Wobbly tigers: East Asia's economies are experiencing growing pains. Pointing the finger - at East Asia
• Abstracts: China holds the key to Asian markets. The mid-market hiding its light under a bushel?
• Abstracts: China holds the key to Asian markets. Strong first quarter sees premiums holding steady
• Abstracts: First pension funds directive. A new ideology for managers
• Abstracts: The rewards of foreign radio sponsorships. Why advertise in travel publications? Where French media are going

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.