Foreign market entry strategies of Japanese MNCs

Article Abstract:

A study of the reasons that Japanese multinational corporations enter foreign markets.

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An analysis of product category restrictions in advertising in four major East Asian markets

Article Abstract:

Advertising regulations for certain product categories are discussed with respect to Japan, China, Taiwan and South Korea.

Taiwan, China, South Korea, Advertising, Advertising and Related Services, Laws, regulations and rules, Advertising services, Marketing industry, East Asia, Advertising law

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Cross-cultural sales negotiations: a literature review and research propositions

Article Abstract:

The involvement of a sales organisation in international business needs sales interactions that go beyond national boundaries. Comprehending the difficulty of cross-cultural sales negotiations is most significant and is a complex duty for sales managers. By utilizing the negotiation process as an analytical framework, important literature is examined, research propositions are provided, and other areas needing further study are identified.

Analysis, Negotiation, Negotiations, Sales management

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