Analyzing the cultural content of web sites: a cross-national comparison of China, India, Japan, and US

Article Abstract:

A study showing that despite globalization, national culture of the country in which the website originates, is reflected in the website. The study is based on websites from China, India, Japan and United States.

China, Japan, Public affairs, India, Social aspects, World Wide Web, Globalization

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Understanding international web site usage: A cross-national study of German, Brazilian, and Taiwanese online consumers

Article Abstract:

A study of internet usage by international consumers' for online shopping purposes is presented, by using technology acceptance model (TAM) on Taiwanese, German and Brazilian e-commerce consumers.

International aspects, Influence, Demographic aspects, Consumer preferences, Multiculturalism

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The international e-marketing framework (IEMF): identifying the building blocks for future global e-marketing research

Article Abstract:

A study on international e-marketing is presented. The future trends in international marketing, of which electronic commerce forms an important part, are also forecasted.

Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, International marketing

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