Arena advertising's new look

Article Abstract:

Maple Leaf Sports & Entertainment Ltd (MLSE), owner of the Toronto Maple Leafs, is designing a marketing strategy for its Air Canada Centre (ACC). The ACC is a modern, multi-purpose sports facility located in Toronto, Canada, that offers advertisers an innovative marketing opportunity. MLSE wants a 'less is more' strategy based on corporate partnerships. A major element of the strategy is the new rotational signage system that runs around the arena allowing one sponsor to dominate at a time.

Commercial and Institutional Building Construction, Recreational Buildings, Construction, Recreational facilities, Maple Leaf Sports and Entertainment Ltd.

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Penalty killing

Article Abstract:

With no mutual agreement between NHL owners and players yet, and an imminent hockey strike, the hockey equipment and apparel businesses that depend on the league for a substantial amount of sales are going to be heavily impacted.

Facilities & equipment, Personnel administration, Sporting and athletic goods, not elsewhere classified, Equipment and supplies, Labor relations, National Hockey League, Sporting goods industry, Hockey, Hockey players, Industry forecasts, Hockey teams

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Still slicing it

Article Abstract:

Inadequate sponsorships and corporate support for women's professional golf in Canada is discussed.

Economic aspects, Forecasts and trends, Marketing, Market trend/market analysis, Company marketing practices, Women's golf

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