B.C. bus strike a blow to advertisers

Article Abstract:

Translink's strike is already in its sixth week. Talks have stalled and some predict it could remain unresolved until Sep 2001. Apart from the inconvenience the strike is causing on a lot of people, it also means that advertisers are losing out on about 200,000 pairs of eyes that could be seeing their messages as they travel to and from work each day. It is also expected that national advertisers will think twice before putting their money into transit after prolonged strikes in Calgary, BC, in 2001.

Urban Transit Systems, Local Bus Lines, Translink

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Hawes goes Coastal

Article Abstract:

Marketing expert Stefan Hawes of marketing agency DDB has joined Costal Contacts as its new vice-president marketing. Complete details in this context are discussed.

Canada, Advertising, Officials and employees, Appointments, resignations and dismissals, Marketing industry, Marketing executives, Hawes, Stefan (executive)

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Victoria's secret

Article Abstract:

The gay-friendly city campaign implemented by Victoria City to attract adventurous travelers is presented.

Marketing procedures, International Affairs, Lodging & Tourist Services, Accommodation, Passenger Transportation Arrangement, Travel Promotion (Govt), Methods, Marketing, Travel industry, Company marketing practices, Sales promotions, Tourism promotion, Victoria, British Columbia

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