B.C.'s IGA adopts radical makeover

Article Abstract:

British, Columbia-based IGA is adopting a radical makeover by transforming itself into a new brand called MarketPlace. It has become more like a public market than a grocery store and is seeing sales increases of between 20% and 25% almost immediately following conversion. Each store has a small kitchen for demonstrations and the bakery and deli are at the core of the store. It will take 18 months to convert all of the supermarkets. Most of the advertising activity has been through in-store point-of-purchase and through the store's flyer program.

Supermarkets and Other Grocery (except Convenience) Stores, Supermarket Chains, MarketPlace

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A tough spending decision

Article Abstract:

Community newspapers are becoming more competitive as they battle the dailies for advertisers and market shares in small towns all over British Columbia. Community newspapers are gaining more subscribers because most offer more color, more flexiblity and pizzazz in their presentaion. They also offer the same circulation and similar product to beat the dailies for readership. Most of the community newspapers in British Columbia belong either to Lower Mainland Publishing or to BC Newspaper Group.

Market information - general, Newspaper Publishers, Community Newspapers

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Research in motion

Article Abstract:

Vancouver, BC-based behemoth market research company Angus Reid Group was acquired by Paris, France-based Ipsos, becoming Ipsos-Reid. The move heralds a growing trend in mergers.

Canada, Asset sales & divestitures, Acquisitions & mergers, France, Agency Formation/Mergers, Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Ipsos, Angus Reid Group, Ipsos-Reid Corp.

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