Butler to be Kraft Canada COO

Article Abstract:

Daniel Bulter has been appointed as the new COO and Exec VP for Kraft Foods North America at Kraft Canada Inc. Butler would handle Kraft Canada's daily operations and would report directly to Irene Rosenfeld, president of Kraft Canada. Butler would also be in charge of the Canadian executive team and the Canadian operation's retail leadership team. He started his career at Kraft in 1987, first as assistant product manager on Baker's Chocolate and Coconut before becoming VP for marketing and strategy for the New Meals Division in 1998.

Executive changes & profiles

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Easy Mac simplifies Kraft Dinner

Article Abstract:

Kraft Canada Inc has introduced Kraft Dinner Easy Macaroni and Cheese, a microwavable convenience food product. The launching is supported by a multi-million marketing campaign starting on Oct 1999. The campaign includes television commercials, sampling at grocery stores and universities and direct-mail marketing. The TV ads were developed by Toronto, Ontario-based J. Walter Thompson.

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Effem packs pasta

Article Abstract:

Effem Foods has introduced eight new Uncle Ben's ready-to-heat pasta and rice side dishes, branded as Bistro Express.

Food & Kindred Products, New Products/Services, FOOD AND KINDRED PRODUCTS, Grain Mill Products, Frozen specialties, not elsewhere classified, Frozen Specialty Food Manufacturing, Rice, Rice Farming, Grain and Oilseed Milling, Frozen Pasta Entrees, Pasta products, Grain products, Effem Foods Ltd., Uncle Ben's Inc.

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