Catching the 3rd Wave? - IIe or III?

Article Abstract:

The Apple III was first introduced in the United States in 1980. This was premature and many had to be recalled due to chip failures and other faults. This left a bad impression in the minds of both users and dealers. The III was reintroduced in 1981 in the United Kingdom and activity is starting to pick up. The Apple III is ideally suited for small businesses, with bigger storage and faster speed than the Apple IIe, making it useful for large accounting, spreadsheets and database applications. As the market grows so does the amount of software for the III. The Apple III is a superb machine but it must be supported and understood by the dealers and accepted by the users.

Evaluation, Product/Service Evaluation, Small business, System Selection, Apple III (Microcomputer), United States, England, United Kingdom, Wales, Ireland, Scotland, Apple IIe (680X0-based system)

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What's News: Million Dollar Moves at the Top

Article Abstract:

Apple Computer has appointed John Sculley, former president of Pepsi Cola as its new CEO. Mr. Sculley will succeed Mike Markkula who will step down and become more involved in various long range strategic planning projects. In addition, after fifteen years with Rank Xerox, Dennis O'Connor will assume the post of Director of Product Marketing for Apple U.K.

Appointments, resignations and dismissals, Biography, Chief executive officers, Executive, Companies, Manufacturers, Marketing Directors, New Appointment, Sculley, John, O'Connor, Dennis

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The Choice of Heroes

Article Abstract:

The Apple computer has shown up in many places including the in company of British Royalty and dignataries. A recent appearance has been in a new British comic called Load Runner. The hero of the story owns an Apple II although the logo is covered with white patches.

International markets, Competition, World Market

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