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Christmas eye

Article Abstract:

Details of advertising campaigns of some companies like Wal-Mart, McDonalds, Fido and Canadian Tire, released during the Christmas season, are presented.

Author: Reynolds, Kerry
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Forecasts, trends, outlooks, Advertising agencies, Advertising, Services information, Agencies, Advertising Activity, Services, Forecasts and trends, Market trend/market analysis, Advertising campaigns, Christmas business

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Down-home smarts

Article Abstract:

The reasons for awarding Tim Hortons restaurant the 2004 Marketer of the Year title are discussed.

Author: Harris, Rebecca
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Restaurants & Food Service, Food Services and Drinking Places, Service industry machinery, not elsewhere classified, Restaurant industry, Achievements and awards, Tim Hortons

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