Companies & their strategies: recent mergers & acquisitions

Article Abstract:

A number of acquisitions and mergers have taken place in Italy's market for sweet and savoury biscuits during the five-year review period, from 1993 to 1997. Plasmon, a baby foods manufacturer, sold Misura biscuit/pasta brand to Colussi for approximately L40 billion. The acquisition created a new company called Niuco Srl, which conducts business as a subsidiary of Colussi. Nannini and Sapori, two of Italy's leading manufacturer of Sienese specialties such as cantuccini and panforte, also signed an agreement, which authorizes Sapori to market Nannini's products to larger manufacturer in Italy as well as in markets abroad.

Comment:

Italy: Several mergers & acquisitions takes place in market for sweet & savoury biscuits during review period

Acquisitions & mergers, Direct Marketing

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Company profiles: Bistefani-Biscottificio Santo Stefano SpA

Article Abstract:

Bistefani, a company based in the northern Italian region of Casale Vercelli, focuses on producing biscuits and seasonal cakes, the most popular of these is the Krumiri range of biscuits. The Krumiri buscuits, which were produced industrially starting 1995, are available in various form, such as those enriched with yoghurt, chocolate-covered and chocolate chip. The company alsolaunched a number of biscuits in snack-sized pack to expand the Krumiri brand and these include Baci di Dama, Ofelle and Duetti. Bistefani recorded s stable 2% of volume sales of sweet biscuits between 1996 and 1997.

Comment:

Focuses on producing biscuits & seasonal cakes, the most popular of these is the Krumiri range of biscuits

Research Findings, Bistefani-Biscottificio Santo Stefano SpA

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The Italian market for tobacco: company profiles: EBAS Group (Swedish Match)

Article Abstract:

The EBAS Group, Europe's biggest cigar manufacturer, has just a small presence in Italy's cigar market. The company only exports a few of its products to Italy. These products include the La Paz family of cigars, which includes Wild Corona, Wild Havana, Corona Superior and the upscale brand Especiales. The company, which is the European divisino of the Volvo-owned Swedish Match, has cigar manufacturing and sales operations in Belgium, Germany, France and the Netherlands.

Comment:

Has just a small presence in Italy's cigar market

Cigars, Other Tobacco Product Manufacturing, Ebas Group

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