Company profiles: Amministrazione Autonoma dei Monopoli di Stato

Article Abstract:

Italy's Amministrazione Autonoma dei Monopoli di Stato (AMMS), or the State Monopoly, is the second leading cigarette manufacturer in Italy, with a 39.3% market share in value terms in 1997. The organization lags behind market leader Philip Morris despite being the regulating body for the distribution and retail of all tobacco products sold in Italy. AMMS' best-selling brand is MS Filtro, which accounted for 18.2% of the cigarette market in 1997. Under a law passed by the government in 1996, AMMS will be privatized. AMMS' conversion into a public company, however, is not expected before the end of the century.

Comment:

Is the second leading cigarette manufacturer in Italy, with a 39.3% market share in value terms in 1997

Amministrazione Autonoma dei Monopoli di Stato

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The Italian market for tobacco: company profiles: British-American Tobacco (BAT) Holdings

Article Abstract:

BAT Holdings Ltd. of the UK is only a minor player in Italy's cigarette market, with a 1997 market share of 1.7% in value terms. The company's best-selling brands in Italy are Barclay, Capri, Lucky Strike, Kim and Cortina. Barclay is currently receiving much of the company's marketing resources. The company does not operate any production facility nor does it have any subsidiary in Italy. Italtabacchi, the company's Italian distributor, coordinates the marketing and distribution of BAT products in Italy.

Comment:

Is only a minor player in Italy's cigarette market, with a 1997 market share of 1.7% in value terms

British-American Tobacco (Holdings) Ltd.

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The Italian market for tobacco: company profiles: Philip Morris International Inc

Article Abstract:

Philip Morris International Inc. is Italy's leading cigarette manufacturer, with a market share of 55.2% in 1997. The company's best-selling brands in the country are Marlboro and Marlboro Light, which combined accounted for 24% of total market sales in 1997. Other Philip Morris brands in Italy are Diana, Philip Morris, Merit, Muratti, Chesterfield and Benson & Hodges. The State Monopoly manufactures the Diana and Marlboro brands in Italy under license from Philip Morris.

Comment:

Is Italy's leading cigarette manufacturer, with a market share of 55.2% in 1997

Philip Morris International Inc.

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