Consumer choice behavior in online and traditional supermarkets: the effects of brand name, price and other search attributes

Article Abstract:

Research is presented describing the importance of brand name identification and selection for consumers when shopping online or at a normal supermarket.

Telegraph & other communications, Video Retailing Service, All Other Information Services, Models, Online shopping, Home shopping, Marketing models

---

Characteristics of memory associations: a consumer-based brand equity perspective

Article Abstract:

A memory network model is derived to explain brand equity from the viewpoint of consumer preference. The model is based on the premise that brand knowledge has a direct effect on the brand marketing strategy. Furthermore, association characteristics such as set size, valence, uniqueness and source play an important part in consumer behavior and influencing the perceived desirability of the brand.

---

Visual attention during brand choice: the impact of time pressure and task motivation

Article Abstract:

When consumers are forced to make a choice about brand name products during a specified time period their scanning technique changes. Consumers pay more attention to pictures rather than the written word about a product.

Statistical Data Included

Similar abstracts:

• Abstracts: Auna bets on a traditionalist; Chairman Salazar wants to beat Telefonica with networks, not content. Governments Turn To `Golden Shares' To Block Deals
• Abstracts: Antecedents and consequences of relationship marketing: insights from business service salespeople. Industrial export pricing practices in the United Kingdom
• Abstracts: Novartis angers critics in India: challenge of patent laws creates uproar among public-health advocates. Lawsuit is filed against Novartis on Ritalin sales
• Abstracts: Concorde probe links a metal strip to cause of crash (Air France's Concorde aircraft crash). British Airways resumes flights of Concorde jets
• Abstracts: OPEC likely to stand pat on output: chance of a reduction dims, but new focus on stockpiles could keep oil prices aloft

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.