Cossette seen as front-runner for Bell

Article Abstract:

Bell Ontario, a telecommunications services provider, is conducting negotiations with ix advertising agencies in Toronto, Canada, in connection with its advertising account. The six ad agencies still in contention for the highly-regarded account include BBDO Canada, Leo Burnett, Vickers & Benson, MacLaren McCann, TBWA Chiat/Day as well as Cossette Communications. Industry observers have expressed optimism that Cossette will likely land the account owing to its track record in handling advertising for telecommunications firms such as Bell Mobility, Bell Quebec, and BC Tel.

Contracts & orders received, Wired Telecommunications Carriers, Telephone Communications, Advertising Activity, Account Activity, Advertising agencies, Telephone services, TBWA Chiat/Day Inc., MacLaren McCann, Article, Bell Ontario, BBDO Canada, Leo Burnett, Vickers and Benson Companies Ltd.

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Molson picks up B.B.D for Canadian

Article Abstract:

Molson Canada announced on Sep 20, 1999, that Toronto, Ontario-based Bensimon.Byrne.D'Arcy (B.B.D'Arcy) has been chosen as the company's official advertising agency for its flagship Canadian beer brand. The compensation program of B.B.D'Arcy is yet to be finalized but may include renumeration from the brand's market performance. Molson still employs the services of advertising agencies Leo Burnett, Taxi Advertising and hhcl and partners for marketing its other brands.

New orders received, Molson Inc.

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Probing PBR

Article Abstract:

Payment by results (PBR) or pay for performance is becoming a hotly debated issue between Canadian marketers and their advertising agencies. While marketers, such as Procter and Gamble Co, have begun to adopt some form of PBR, many agencies are reluctant to embrace the concept. This is because of difficulty in structuring the agreement and in measuring performance regarding brand awareness, market share growth and client- agency relationship.

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