Cultivating global experience curve advantage on technology and marketing capabilities

Article Abstract:

A study was conducted to ascertain if the experience curve advantage of a firm can be enhanced through better technology and marketing capabilities. It also aimed to find out if such capabilities influence the market expansion and financial performance of a firm. Results showed that companies with improved technology and marketing capabilities were able to widen their international markets and improve their performance. A synergy effect was found between technology and marketing capabilities.

International business enterprises, Multinational corporations, Marketing management, Technological innovations

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Jitex: a case study of apparel marketing in the Czech Republic

Article Abstract:

Privatization has been adopted by Czech apparel and textile firms after the 1989 revolution and have gradually been independent of Centrotex. The marketing strategies at Jitex is examined. Jitex manufactures knitted apparels with 3,000 employees. Product development, distributional strategies and pricing are some of Jitex's marketing strategies in response to the economic transformation in the Czech Republic.

APPAREL AND OTHER TEXTILE PRODUCTS, Apparel & Related Products, Apparel Manufacturing, Czech Republic, Clothing industry, Privatization, Privatization (Business), Jitex S.P.

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Formulating adaptive marketing strategies in a global industry

Article Abstract:

Firms need to adapt their marketing efforts to international markets to ensure success. A framework for a firm to improve its adaptive abilities in formulating appropriate marketing strategies for global expansion is presented. A study of globally-oriented Taiwanese PC firms showed that enhancement of adaptive abilities in technology, marketing and finance allows companies to improve performance.

Management, International trade, Export marketing

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