Cultural differences in brand designs and tagline appeals

Article Abstract:

The effect of national culture on the creation of corporate identity through brand management in South Korea and the United States of America is described.

South Korea, Management dynamics, Company Identity PR, Economic aspects, International aspects, Product management, Corporate image, Company business management, Culture, Civilization, Author abstract

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Excitement or sophistication? A preliminary exploration of online brand personality

Article Abstract:

The article examines brand identity strategies adopted by multinational companies in internet marketing.

Advertising, Advertising Activity, Multinational Corporations, Analysis, Usage, International business enterprises, Internet marketing, Brand identity

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Some effects of changes in brand management systems: issues and implications

Article Abstract:

This article discusses the trend in brand management towards new organizational paradigms.

Forecasts and trends, Marketing, Brand name products, Brand names

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