FRANCE: INNOVATION IN THE ORAL HYGIENE MARKET

Article Abstract:

Compared to 26.8% in 1999 and FFr 16.5% in 1998, toothbrushes retailing at more than FFr 18 per unit contributed 35.8% to the total market in France (sales in super- and hypermarkets) during the year to 31 August 2000, while toothbrushes under FFr 12 went down to 12.6% of the total market instead of 13.5% in 1999 and 13.8% in 1998. Aquafresh (Smithkline Beecham) is concentrating on Max Active, its 'all in one' toothbrush retailing at FFr 23, one among the market's most expensive. In addition to toothbrushes becoming more and more sophisticated (and expensive), battery toothbrushes are being very successful too. This new product generated FFr 115mn in sales with over 1.2mn units sold at 30 September 2000 (compared to 510,000 units and FFr 190mn for standard electric toothbrushes). This new product helped Colgate-Palmolive (the pioneer in this new market with its Actibrush) control 21.1% of the toothbrush market by value in the year to 22 October 2000, compared to 13.5% in 1999, including a 8.9% share for Actibrush. The group, behind Elida-Faberge's 36.5% market share, took over from Smithkline Beecham, now the third-largest player with 13.2% compared to 15.2% in 1999. The latter does not believe in the success of battery toothbrushes in France.

Electric Housewares and Household Fan Manufacturing, Electric housewares and fans, Electric Housewares & Fans, Colgate-Palmolive Co., Small appliances

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FRANCE: HEALTH AND HYGIENE PRODUCTS

Article Abstract:

According to Iri-Secodip, the French health and hygiene market made FFr 1.731bn in turnover in the 12 months ending August 2000, up 6.4% over one year. On this market, first aid products represented FFr 757mn, up 11%, food supplements represenedt FFr 540mn, and skin care products represented FFr 434mn, up 2%. Herbal teas led on the food supplement segment, with FFr 256mn, up 12.8%, followed by multivitamins, which represented FFr 106mn, down 0.2%; by natural food supplements with FFr 67mn, down 2.2%; vitamin C with FFr 49mn, down 5.3%, vitamin-enriched food supplements with FFr 30mn, up 42.6%, and products with vitamins from plants, with FFr 17mn, down 6.9%. This segment is dominated by four companies: Laboratoires Juva Sante, LEA Institut Vital, Laboratoires Vitarmonyl, and Distriborg. The two objectives of these manufacturers are to increasingly offer natural products and products similar to those sold in pharmacies.

Vitamin, Nutrient & Hematinic Preps, Food Additives, Pharmaceutical Preparation Manufacturing, All Other Basic Organic Chemical Manufacturing, Surgical Appliance and Supplies Manufacturing, Toiletries, Pharmaceutical preparations, Surgical appliances and supplies, Toiletries & Cosmetics NEC, Surgical Dressings & Sutures

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FRANCE: NEW LOOK FOR TERAXYL

Article Abstract:

Toothpaste manufacturer Henkel's new Teraxyl Perfect toothpaste is expected to compete with Colgate Total and Signal Integral. The new product will be available in three varieties, extra whiteness, extra protection and extra freshness. Television and radio advertising have supported the launch. The company has for the first time launched the toothpaste in a tube, which can stand upright and has a measuring valve.

Henkel KGAA

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