Global branding, country of origin and expertise: an experimental evaluation

Article Abstract:

The qualitative evaluation of the marketing of brands within and outside their countries of origin, based on the levels of customer satisfaction at global and national levels, is presented.

Economic aspects, Customer satisfaction

---

Understanding international branding: defining the domain and reviewing the literature

Article Abstract:

The review of literature on international marketing, to define brands and examine the trends of international brand management, is presented.

Science & research, Services, not elsewhere classified, Literature, Independent Artists, Writers, and Performers, Research, Usage, International marketing

---

Extending the view of brand alliance effects: an integrative examination of the role of country of origin

Article Abstract:

The effect of the country of origin on the formation of strategic alliances for the global marketing of brands is described.

Strategic alliances (Business)

Similar abstracts:

• Abstracts: Branding the experience. The value of strategic design. Making the connection
• Abstracts: Shopping for buyers of product development expertise: how video games developers stay ahead. What can we learn from the video games industry?
• Abstracts: The antecedents and consequences of organizational and personal commitment in business service relationships. The role of functional conflict in international buyeruseller relationships: implications for industrial exporters
• Abstracts: Vneshtorgbank primps for London share offer. Sberbank issue raises $8.8 billion. Standard Chartered's SIV plan collapses
• Abstracts: Numico trading draws scrutiny of regulators. French retailer casino to sell property assets

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.