In your face

Article Abstract:

Kaufman Footwear is expanding its Sorel line of winter boots to include rugged outdoor and fashionable types of footwear to make the brand less dependent on the winter season. Another goal in repositioning the brand is to target a younger demographic. The Kitchener, Ontario-based company has also awarded a $10-million advertising contract to Minneapolis, MN-based Martin-Williams Inc to build the new Sorel image in the US.

Men's Dress & Casual Boots, Men's Footwear (except Athletic) Manufacturing, Men's boots, Kaufman Footwear

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The surprising lure of fishing

Article Abstract:

Despite fishing being a very popular pastime of Canadians, greatly outranking golf and hockey, very few marketers are willing to sponsor fishing events and activities. Tom Brooke, president of the Canadian Sportfishing Industry Association, is stepping up efforts to increase awareness through the National Fishing Week, which is scheduled for July.

Commercial Fishing, Fish hatcheries and preserves, Fishing, Hunting & Trapping, Fishing, Hunting and Trapping, Marketing, Fish industry, Fisheries, Company marketing practices

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Xbox'x inner workings

Article Abstract:

Microsoft Canada is working on a campaign for Xbox the pwerful new computer gaming system.

Prepackaged software, Product introduction, New Products/Services, Product Announcement, Computer games, Microsoft Canada Inc.

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