Leo Burnett sees new clients in Asia as key to success: In a down market, U.S.-based agency trumpets importance of broadening account base

Article Abstract:

Richard Pindar, head of Leo Burnett Worldwide's Asian operations, discusses the company's financial situation and plans for the future. Slowing economies have cut down on advertising, while some are holding steady -- Pindar looks to take on more accounts.

United States, Strategy & planning, Advertising agencies, Account Activity, Management, Interview, Leo Burnett Worldwide Inc., Pinder, Richard

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Companies across Asia have work to do in building up brands

Article Abstract:

A survey of the most valuable brands in the world revealed that Asian firms have a lot to learn in the field of brand building. The survey, conducted by consultant Interbrand's Singapore office, reports that, aside from Japanese firms Toyota, Honda and Sony, no other Asian firm made it to the top 60 list. The results, which placed Coca-Cola as the world's most valuable brand name, reflect Asia's business mentality that is focused primarily on quick returns on investments.

Forecasts, trends, outlooks, Marketing, Surveys, Brand name products, Brand names

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