Marketing metrics: status of six metrics in five countries

Article Abstract:

A study of marketing expenditure in five most industrial nations, USA, Japan, Germany, UK, and France is presented. The growth in the use of marketing metrics and the comparative study from the five countries is analyzed.

United Kingdom, Marketing procedures, France, Evaluation, Product defect/failure, Product quality, Marketing, Measurement, Company marketing practices, Market domination, Market share, Advertising expenditures, Software quality

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Responsible leadership and corporate responsibility: metrics for sustainable performance

Article Abstract:

A recent study results have shown the effect of sustainability metrics, on how companies measured their sustainability performance differed from company to company. Research is carried out in Germany-based companies.

Management dynamics, Management, Corporate governance, Company business management, Leadership

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German human resource management: a source of inspiration?

Article Abstract:

Human resource management in Germany is analyzed and it is explained why America and Japan donEt use Germany as a role model in human resource management.

Personnel administration, Business Personnel Management, Human resource management, Company personnel management

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