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Business, international

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Mega marketing: How Mega Bloks is building its quarter-billion-dollar toy empire, one block at a time

Article Abstract:

Mega Bloks, the giant toy manufacturer has launched a mega marketing drive in anticipation of the important Christmas season coming up. All the marketing and advertisement work is done in-house along with extensive research, to test the ads and products. New toys are constantly added with as much attention given to their packaging and display as the toy itself.

Author: Kucharsky, Danny
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Games, Toys & Children's Vehicles, Game, Toy, and Children's Vehicle Manufacturing, Games, toys, and children's vehicles, Toy industry, Mega Bloks Inc.

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Friendly funerals

Article Abstract:

Advertising campaign aimed at creating awareness about funeral services and spreading information about Mount Royal Commemorative services, is discussed.

Author: Kucharsky, Danny
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
All Other Publishers, Book publishing, Funeral Homes and Funeral Services, Pamphlet Publishing, Consumer Education, Funeral service and crematories, Funeral Services, Usage, Funeral industry, Pamphlets

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Marketing mountains

Article Abstract:

The marketing campaigns created by Ontario ski resort Mont Cascades to attract skiers and tourists and promote its business are discussed.

Author: Kucharsky, Danny
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Ski resorts

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Subjects list: Canada, Marketing, Company marketing practices
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