Molson pours on more stereotypes

Article Abstract:

Molson Breweries of Canada Ltd, the Toronto, Ontario-based beermaker is following-up its hugely successful 'Rant' ad by continuing with the 'I AM Candian' campaign. The new advertisements, set to be released beginning Jul 2, 2000, will feature young individuals breaking the traditional Canadian stereotype of being 'passive,' 'humble,' 'polite' and 'too nice.' Molson's new ads will feature Canadians body checking during hockey games, bungee jumping and snowboarding.

Bottled Beer & Ale, Beer

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Molson ad boosts Ex in Quebec..

Article Abstract:

Molson Canada's continuing 'young since 1903' advertising campaign has helped Molson Export triple its franchise since 1997. Ex has since emerged as the second leading product in the 18-24 age range, behind Labatt Bleue and number four overall in Quebec. The dialogue-free TV ad shows a guy envisioning an idyllic future with the girl of his dreams, only to be brought back to reality when she slams the door on his beer-toting friends.

Beer & Other Malt Beverages, Campaigns, Malt beverages, Quebec, Company Profile

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Avon calling on global ad effort to chnage its image

Article Abstract:

Avon Products Inc's 'Let's Talk' marketing campaign is aimed at invigorating the company's public image. The $90-million (C$132-million) campaign, which is already being implemented in such countries as the Philippines, Mexico, Argentina and the US, is the first global branding effort that is being done by the cosmetics manufacturer. Avon's 'Let's Talk' campaign was launched in Dec 1999, by new CEO and Pres Andrea Jung.

United States, Marketing procedures, Toilet Preparation Manufacturing, Toiletries & Cosmetics NEC, Toiletries, Avon Products Inc.

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