New Zealand's political correctness finds many advertisers out of line

Article Abstract:

New Zealand's Television Commercial Approvals Bureau has recently banned a 30-second advertisement of Reebok International Ltd., further underscoring the country's increasing sensitivity in advertising. In the past few years, a number of advertisements including Nike, Coca-Cola and Chanel SA have been banned from New Zealand television for reasons ranging from alleged cultural insensitivity to violence. The same advertisements did not elicit the same reaction from other countries where they were also shown.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Advertising Regulation, Standards, Analysis, Television broadcasting industry, Television advertising, Social policy, New Zealand, Political correctness

---

Tobacco firms hope China keeps sports route open

Article Abstract:

Tobacco companies are concerned that their sponsorship of sporting events in China may be threatened by the country's latest drive against tobacco advertising. A new advertising law was passed in Feb. 1995 prohibiting cigarette ads in print, television and public places. However, China's desire to improve the international reputation of its athletes could lead to the retention of sponsorships by tobacco firms.

TOBACCO PRODUCTS, Tobacco Manufacturing, Sports sponsorship, Tobacco industry

---

New China law spurs questions at ad agencies

Article Abstract:

Foreign advertising agencies operating in China are resigned to the peculiar difficulties they encounter in the country but many of them are questioning a new law which prohibits advertisements from making 'unscientific and superstitious claims.' Advertising executives have expressed concerns over the new law's ambiguous terminology, not to mention the manner by which Chinese authorities are implementing it.

Advertising, Advertising and Related Services, Business Regulation NEC, Advertising services, Commercial law

Similar abstracts:

• Abstracts: New models boost Fiat as debt gets paid down. Fiat reports surge in net, boosts financial targets. Fiat bucks trend amid EU slowing in new-car sales
• Abstracts: Perfetti Van Melle. Italian challenge: water everywhere, but not on the go
• Abstracts: Jiang stands in spotlight with anti-corruption fight. Leveling the playing field. Jiang touts plan to strengthen China's reforms amid troublesome economic statistics for 1994
• Abstracts: Non-alcoholic and alcoholic beverages in Germany. Non-alcoholic and alcoholic beverages in Germany and Italy
• Abstracts: Battling the pirates: Pakistani woman fights for video marketing niche. Private entrance: Pakistani textile tycoon prospers from privatization

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.