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Business, international

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Organising for market segmentation in banking: the impact from production technology and coherent bank norms

Article Abstract:

The dynamic conditions of customer behavior, regulations and technological innovations must be considered by banks in developing their own customer satisfaction programs while maximizing profitable operations. Banks must balance homogeneous organizational culture with changing market conditions and production technology to maintain service quality across market segments.

Author: Eriksson, Kent, Mattsson, Jan
Publisher: Frank Cass & Company Ltd.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 1996
Research, Business planning, Market segmentation

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Sandeep
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Aug 9, 2009 @ 7:07 am
I just want to check it out. I am learning more about banking.

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A frontier analysis comparision of banking 'added value'

Article Abstract:

A new method of ranking banks using data envelopment analysis technique is discussed. The method is called added value inputs (AVI) ratio and it is a market-based measure of the banks performance.

Author: Gardener, Edward P.M., Brown, Margaret
Publisher: Frank Cass & Company Ltd.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2004
United Kingdom, Rankings

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The strategic implications of EMU for European banking

Article Abstract:

The planning functions of European banks are affected by the European Monetary Union and the single European market. Potential competitive measures that European banks could develop are explored.

Author: Gardener, Edward P.M., Molyneux, Phil, Bloom, Lloyd
Publisher: Frank Cass & Company Ltd.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 1998
European Union, Statistical Data Included, Economic aspects, European Monetary System, Single European market

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Subjects list: Banking industry, Commercial banks, Management
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