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Business, international

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Requiem for an ad man

Article Abstract:

Peter Varvara, noteworthy for his success as an advertising person, died suddenly in July, at the age of fifty. Elliot Ettenberg, chairman and CEO of Ettenberg & Co, who was fortunate to be associated with him, extols the qualities that made Varvara a successful ad man.

Author: Ettenberg, Elliot
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Obituary, Appreciation, Advertising executives, Varvara, Peter

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Ads that build legends

Article Abstract:

The top six advertisements selected by Trans-Canada Advertising Agency Network at the 42nd annual meeting are overviewed.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Advertising campaigns, Rankings

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