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Orange phones Hollywood

Article Abstract:

Hollywood's Martin Scorcese and Oliver Stone will direct $1 million (Euro1.2 million) TV ads for Orange PLC, France Telecom's subsidiary.

Author: Galloni, Alessandra
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2001
Radiotelephone communications, Cellular and Other Wireless Telecommunications, Contracts & orders received, Mobile Radio Services, Company Personnel, Telecommunications services industry, Telecommunications industry, Contracts, Wireless communications services, Orange PLC, Scorsese, Martin, Stone, Oliver

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Airline ads enter no-fly zone

Article Abstract:

The article discusses how Buzz, the budget unit of KLM Royal Dutch Airlines, was disciplined by the U.K.'s advertising bureau for running a press ad that announced fares that were available on 2% of seats.

Author: Galloni, Alessandra
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2001
Netherlands, Buzz - KLM

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Return to Normal" TV Shows Resume, Ads Start Surfacing. But Their Tone Is Muted; Impact Could Be Lasting

Article Abstract:

Reflecting a more subdued marketing strategy after the September 11, 2001 terrorist attack, airline companies such as Ryanair, have rethought their campaigns. Other companies are seem more cautious. Television programs and networks that pulled shows thought inappropriate are now returning to normal schedule.

Author: Galloni, Alessandra
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2001
Television Broadcasting, European Union, Ireland, Television broadcasting stations, Television, Marketing/Advertising Theory, Social aspects, Television broadcasting industry, Abstract, Ryanair Holdings PLC, World Trade Center and Pentagon Attacks, 2001

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Subjects list: United Kingdom, United States, Advertising, Airlines
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