Sensory overload

Article Abstract:

The use of intangible and unusual flavors and scents in different consumer goods is discussed. Scents of new deodorants include Kilo, Touch, Vice, Tsunami, etc. Similarly, body-wash fragrances are named Solstice, Vitality, After Hours, etc. According to Catherine Newman, director of Marketing at Wrigley Canada, manufacturers use abstract concepts for products aimed at young males because they represent a cachet of coolness.

Forecasts, trends, outlooks, Marketing procedures, Organizational nomenclature, Flavoring extracts and syrups, not elsewhere classified, Flavoring Extracts & Syrups, Flavoring Syrup and Concentrate Manufacturing, Forecasts and trends, Marketing, Column, Market trend/market analysis, Consumer goods industry, Names, Company marketing practices, Flavoring essences, Flavorings, Odors, Odours

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Trademark trauma

Article Abstract:

Citing examples of MBNA NHL MasterCard, Volkswagen, Quiznos Sub, Nestle's Coffee Crisp, Hasbro and Serta, a report is presented on how, instead of registering trademarks for unique or authentic words, some companies are going overboard by appropriating commonly used English terms.

Management dynamics, Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors, Trademark Programs, Management, Trademarks, Company business management

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