Sizing up the sizzle

Article Abstract:

Research by the Beef Information Centre's (BIC) office in North Vancouver, British Columbia, in 1996 found that more than 200,000 Chinese spent more money on food than any other ethnic group but typically used beef only as a flavor in cooking. They also tended to eat different cuts of beef compared to westerners. The BIC thus conducted a series of ad campaigns tailored especially for the Chinese group. The response to its campaigns indicates that they have been quite successful.

Animal Slaughtering and Processing, Beef

---

Crystal ad makes a new name clear

Article Abstract:

Crystal Decisions ran an ad on BusinessWeek that featured a copy of the magazine wrapped with an advertisement featuring an x-rayed skull, skeleton and other body parts. The ad was part of the company's effort to position itself as the infrastructure for information delivery and introduce its newly adopted name. The Vancouver company was previously known as Seagate Software, one of the leading developers of data-mining software in the world.

Data warehousing software, Crystal Decisions

---

Selling the salons

Article Abstract:

The Future Shock event is typical of the strategy used by AG Professional Health Care Products in selling its line of professional hair care products. Future Shock would have hair stylists from 14 salons who would create fantasy hair, wild costumes and make up, not for the prize but for the fun of it. AG believes that if it could create excitement for its products then it would have a following among hair stylists and salon owners.

Toilet Preparation Manufacturing, Hair Preparations, Hair care preparations, AG Professional Hair Care Products

Similar abstracts:

• Abstracts: Down the tube. Doing the splits. Stop digging
• Abstracts: Aiming for the top. Breaking all the rules. Entrepreneurs who win in Japan
• Abstracts: Cozying up to kosher. Marketing power surge. Hydro rebranding for deregulation
• Abstracts: Do the right thing. TV at the check out. Supply and Wii-mand
• Abstracts: Gross is good. Defining pink consumers. The volatile world of online surfing

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.