Strong fundamentals: in Malaysia, Islam is a basis for business

Article Abstract:

Kohilal is a Malaysian firm that specializes in producing food and household items that are halal, meaning that they conform to Islamic beliefs, and in selling these products to the country's 10 million Muslims. Chmn Ismail Abdullah believes that the firm's success proves that profitability can be compatible with Islam. The company claims a 20% profit margin for 1992, but in accordance with the Koran all earnings are reinvested for the socio-economic benefit of Malaysians. Kohilal is closely associated with Parti Islam, Malaysia's opposition Islamic fundamentalist party.

Analysis, Economic aspects, Marketing, Muslims, Islamic economics, Muslims in Malaysia, Kohilal

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Go fly a kite: or maybe a spaceship in new Malaysia Airlines ad

Article Abstract:

Malaysia Airlines' new television advertisement is getting international attention, but it remains to be seen if it will result in growing business. The ad is thought to be the most expensive ever produced for a Malaysian company, and depicts a super-plane in and out of which fly Malaysian Airlines jets. The new ad is also expected to give a boost to Malaysia's slagging television advertising industry. Competitors admit the ad is creative, but do not see it having any drastic effect on anybody's business.

Airlines, Advertising, Malaysia Airline System Bhd.

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