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Sunoco expands its service offerings

Article Abstract:

Sunoco, a Toronto, Canada-based transportation fuel retailer, expands its service offerings to by forming the Sunoco Home Energy Dealer Network, a group of heating, ventilation and air conditioning dealers. The dealer network will at first be composed of four dealers in Toronto, Windsor, Canada, London, Canada, and Guelph, Canada. Bill Wylie, marketing manager, said the dealer network will be expanded across Ontario, Canada, within 18 to 24 months. Members of Sunoco Home Energy Dealer Network will provide financing, Sunoco natural gas and a hot water heater program.

Author: Daw, Lesley
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
Company Planning/Goals, Marketing/Advertising Methods, Channels of Distribution, Parent-to-subsidiary activities, Fuel & Ice Dealers, Fuel Dealers, Sunoco, Article

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OLC launches two ads and a lottery

Article Abstract:

Ontario Lottery Corp (OLC) launched its two TV ads created by Toronto, Canada-based Gingko Group. Consumers saw on Nov 2, 1998, the first ad,w which compares the 50-cent price of an Ontario, Canada, 49 ticket to other things worth 50 cents. On Nov 9, 1998, another ad followed introducing a new instant lottery called 'Strike it Rich.' Prior to the awarding of the contract to Gingko, OLC relied on Cossette Communication-Marketing and Promanad Communications.

Author: Daw, Lesley
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
Use of services, Contracts & orders received, Other Gambling Industries, Lotteries, Ontario Lottery Corp.

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