Team players

Article Abstract:

Hosting the Winter and Paralympic Games in 2010 can bring economic benefits to Canada, as it inspires growth in the hospitality and tourism industry and in support services. Sponsoring and event, organization or athlete does not only improve the corporate's exposure but it also widens the company's newtork. The advantages of sponsoring major events other than the Olympics are discussed.

Sales Promotion-Sports, Economic aspects, Sports sponsorship, Winter Olympics, 2010 AD

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Mix of human resources, branding draws workers to Crystal Decisions

Article Abstract:

Vancouver,BC-based i nformation management software comapny Crystal Decisions is planning to hire 150 people.

Personnel administration, Computer software industry, Software industry, Human resource management, Company personnel management, Crystal Decisions Inc.

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Browsers and buyers

Article Abstract:

Factors that influence American buyers while purchasing magazines are discussed.

General services, Periodicals, Periodical Publishers, Consumer Behavior, Analysis, Purchasing, Consumer behaviour

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